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| Warmth: Fur is still Nature's most beautiful answer to Winter - the ulitmate in luxurious cold-weather protection! |
| Fashion: The classic elegance of fur is always in style, as Karl Lagefeld, Fendi, Yves St.-Laurent and other international designers have shown yet again this year, fur is everywhere. Just look through any top fashion magaizine! |
| Practical: A garment for all occasions. Worn with blue jeans or with an evening gown, you will look and feel terrific in fur! |
| Comfort: Soft, sensual, cozy, and lightweight - there is simply nothing to equal the pleasure and natural luxury of wearing fur! |
| Long Lasting: Fur is a naturally durable fibre that should last for many years. You needn't be over-protective - wear your fur and enjoy it! |
| Environmently Friendly: A fine natural product, fur is also biodegradable and a renewable resource - unlike polyester, fake furs and other petroleum-based synthetics. |
| Responsible Conservation: Furs used in the trade are abundant; strict governemtn controls ensure that no endangered specieis are ever used. Sustainable use of wildlife is endorsed by all major conservation organizations including the International Conservation Union and the World Wildlife Fund. |
| Supporting Livelihoods & Cultures: When you buy fur, you support thousands of aboriginal and other Canadains living on the land - people who have a direct interest in protecting vital wildlife habitat! |
| A Canadian Heritage: Canada was built on the fur trade - Canadian furs are still renowned today as the world's finest! |
 "Winter it too long and life is too short to miss out on the natural comfort and beauty of fur!" |
